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 Friday, March 18, 2011

­Latin America will pass the milestone of 100% mobile penetration by the end of 1Q11, according to the latest figures from Informa Telecoms & Media. However, despite this figure, there are still 178 million people in the region without mobile services, which represents 30% of its population.

Brazil, the largest and most important mobile market in South America, had already passed the milestones of 100% penetration and 200 million subscriptions by the end of 2010. With 105% penetration at the end of December, Brazil is now the sixth-largest market globally with 206 million subscriptions and the seventh-largest by revenues.

"Passing 100% penetration is a huge milestone for the mobile industry, but it's important to note that it does not mean that everyone in Latin America has a mobile phone" ,says Daniele Tricarico, senior analyst at Informa Telecoms & Media."Our research finds mobile penetration rates of 120% and higher in some urban areas where users have multiple subscriptions, but in rural areas mobile penetration rates can fall to 60% or lower, partly due to a lack of network coverage. So, while the industry should celebrate breaking the 100% penetration barrier for the region as a whole, it should continue expanding coverage and innovating to make mobile services more accessible for all those who are not currently mobile subscribers."

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Source: Cellular News