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 Monday, May 03, 2010

­The mobile communications markets of Botswana, Namibia, Zambia and Zimbabwe have all experienced subscriber growth over ten percent in the last five years. This has created a powerful network effect, which continues to drive market growth, albeit at lower levels. Value-added and data services are increasingly becoming revenue drivers, particularly in competitive markets such as Botswana and Namibia, which have high mobile penetration levels.

Analysis from Frost & Sullivan finds that Zambia currently contributes almost half of all revenues in these four countries, followed by Botswana with 26 per cent. This is expected to change by 2015 when Zambia's share will reduce to 38 per cent, but Zimbabwe will contribute one third of the total revenues.

"These countries differ significantly in the state of their mobile communication markets," notes Frost & Sullivan industry analyst Protea Hirschel. "Botswana and Namibia are characterised by high mobile penetration rates, which is more than 100 per cent in the case of Botswana. The small addressable markets in these two countries constrain long-term growth and the average revenue per user (ARPU) for voice is declining due to greater competition. Therefore, mobile operators are focused on retention strategies and extending data offerings to protect their market shares."

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Source: Cellular News