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 Thursday, December 04, 2008

Millions of UK mobile users don’t understand international roaming charges – and go so far as to avoid making calls as a result. ­A new study, by market research firm, TNS indicates that it is confusion over service charges, in addition to the price of calls, which is preventing international roaming from really taking off.

A fifth of mobile users cite confusion over roaming pricing as their primary reason for using their phone less when abroad. Surprisingly this is especially true of younger consumers, where nearly a quarter (24%) of those aged 16-34 are still baffled by the costs of using their mobiles abroad.

The study also found that 17% of consumers would increase the amount of data services (like the mobile internet) they used if network providers offered them a fixed bundle package. Again this is truer of the 16 to 34 year olds, who are used to having bundled deals at home in the UK; 23% would use their phone more abroad if this type of deal were available. Similar findings were also seen in France where 14% of consumers said they would use their mobile more if they were offered a fixed bundle.

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Source: Cellular News.