China Mobile, the world’s largest wireless network operator by subscribers, has reported a 7.8% increase in revenue for the first nine months of 2010 to RMB352.64 billion (USD52.94 billion). EBITDA increased 6% to RMB177.8 billion, while EBITDA margin fell from 51.3% to 50.4%. Net profit rose 3.9% from RMB83.93 billion to RMB87.2 billion. The company finished September with 569.76 million customers, up from 554.04 million a year earlier, of which 15.28 million were connected to its 3G TD-SCDMA network. Average revenue per user (ARPU) and average minutes of use (MoU) both remained stable at RMB72 and 520 per month respectively. Voice traffic increased to 2.55 trillion minutes in the nine-month period, from 1.66 trillion last year, while SMS usage jumped from 353 billion to 534.6 billion.