Despite the impact of the economic crisis and a 45% reduction in mobile interconnection charges in 2009, Chile will remain one of the most advanced telecommunication markets in Latin America, with its availability of advanced data communications solutions, multiplay offerings and overall telecom services adoption giving it an edge over other markets in the region, according to a new report from Pyramid Research.
Chile's telecom market will rebound with a 4.4% CAGR from 2010 through 2015, reaching $6.1bn, propelled by significant increases in fixed and mobile data services. Mobile data service revenue will account for 23% of total service revenue by 2015, notes Sergio Cruz Zarate, Analyst at Large at Pyramid Research. "Revenue derived from data services will increase from 24% in 2010 to 35% in 2015. The rise will be the result of higher penetration rates enabled by continued declines in pricing," indicates Zarate.
Bundled offers, a decrease in tariffs, and wide coverage have helped broadband gain traction despite the economic crisis. "Broadband operators - fixed and mobile - are bundling connectivity with devices, helping to push penetration higher. Pyramid Research projects fixed broadband penetration to reach 17.1% by year-end 2015," Zarate says. Pay-TV, which remains largely underpenetrated in Chile at less than 40% of households, will also see an important rate of growth during the forecast period (8.5% CAGR) driven by the entry of traditional telecommunications service providers into the pay-TV space.
Source: Cellular News