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 Monday, April 06, 2009

Despite the fact that the Canadian mobile market is probably the least developed in the Western world, with a penetration rate of just 63.9% at the end of 2008, it performed poorly in the fourth quarter of the year. Quarterly net additions stood at just under 410k, down from 580k in Q4 07. In fact, this was the smallest fourth-quarter gain since 1997. More worryingly still, this was the first year since 1990 that fourth-quarter net additions were not the highest of the year: the Q3 08 increase was more than 27% higher than the Q4 08 figure at 520k.

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In real terms, the total market stood at 21.63m customers at the end of 2008. Rogers led the way with 7.94m ahead of Bell (6.50m) and TELUS (6.13m). The other operators, MTS and SaskTel, are both regional (operating in Manitoba and Saskatchewan provinces) and with 0.4m and 0.5m connections respectively they have little market presence.

Source: Cellular News.