International Telecommunication Union   ITU
 
 
Site Map Contact us Print Version
 Friday, September 03, 2010

­In 2009, the BRICI countries - Brazil, Russia, India, China, and Indonesia - had some 610 million Internet users, and this number is growing at a blistering pace: it will nearly double by 2015, hitting around 1.2 billion users, according to a new report by The Boston Consulting Group (BCG).

"The Internet is already having a fundamental impact on consumption patterns, and the patterns we're seeing are significantly different from those in the United States and Japan," says report coauthor David Michael, who heads BCG's Global Advantage practice. "Companies relying solely on traditional means for reaching consumers in the emerging markets need to understand the impact that the shift to digital media is going to have."

Click here to see full article
Source: Cellular News