According to the latest data published by Brazil’s telecoms regulator Anatel, the country was home to a total of 273.58 million mobile phone subscriptions at 31 March 2014, up a net 860,210 connections on the previous month and compared to the 370,020 new connections added in the month of February. Mobile market leader Telefonica (Vivo) increased its slice of the pie in the month of March, from 28.62% to 28.68%, while second-placed TIM
Participacoes (TIM Brasil) saw its market share rise from 27.00% to 27.02%. However, number three player – America Movil (AM)-owned Claro (Brasil) reported a drop in market share to 25.13% from 25.28% in February. Finally, fourth-placed Oi SA closed out the period with an 18.49% share, down from 18.47%.