Cellular had a record growthin 2008, surpassing 2007 in all the months between January and November.
The competion got stronger between the four main operators (Vivo, Claro, Tim and Oi) and was responsible for this growth:
- Vivo got back on growth track with GSM and consolidated its leadership in market share by the acquision of Telemig. The company is completing its national coverage by starting to operate in States in the Northeast.
- Claro overcame Tim and reached the second position in the Market Share ranking in Aug/08. Claro also reached national coverage by the beginning of its operation in the Northern region of the country.
- Tim remained in the competition during the year, even though it had lost stake in the second semester of 2008.
- Oi grew strongly in all the year by the minutes promotion with reduced prices from the "caller" campaign. This growth was accelerated in October by the beginning of its operations in São Paulo.
One of the consequencies of this competition was the growth in minutes promotions with reduced prices, or free, which led to a growth in the cellular use in Brazil. The average monthly minute use per client (MOU) jumped from 83 minutes in 3Q07 to 96 minutes in 3Q08.
3G finally was launched in Brazil and became already an alternative of broadband access. Claro was ahead and associated its brand to 3G. In the last months, Vivo accelerated the implementation of this service and now the company is competing with Claro for the leadership in quantity of covered cities (more details). In the 3G path, it's worth mentioning the lauching of iPhone 3G in brazil.