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 Friday, March 14, 2008

The Asia-Pacific mobile video services market is expected to see huge growth potential as mobile operators continue to spend millions on developing innovative services and content to arrest the declining average revenue per user (ARPU). Mobile TV, essentially an extension of mobile video services, in particular is seen as a new killer application that could potentially bring alternative source of revenues for carriers.

New analysis from Frost & Sullivan finds that the mobile video services market - covering 12 Asia-Pacific countries ex-Japan - earned revenues of over US$440 million in 2007 and estimates this to reach US$1.88 billion by end-2013, at a CAGR (compound annual growth rate) of 27.4 percent (2007-2013).

While South Korea (which accounted for 87 percent or US$383.7 million of the revenues in 2007) will remain as the biggest market for mobile video in Asia-Pacific (outside of Japan), other potential leading markets include Singapore, China, Hong Kong, Taiwan, Australia and New Zealand.

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Source: Cellular News.