Vivo, the Brazilian incumbent, ended 2008 with a subscriber base of 44.9 million, having a market share of 29.8%, up from 27.7% in 2007. According to the telecoms regulator Anatel, Vivo’s rising market share was driven by dint of its takeover of Telemig Celular in mid-2008. Claro stood at the second spot with the market share of 25.7% a percent ahead of TIM Brasil at 24.2% market share. Oi finished 2008 with 29.9 million subscribers. As at 31 December 2008, Anatel reported 150.6 million mobile connections in Brazil, rising by 29.6 million or 24.5% when compared to end-2007. On the contrary, mobile phone sales fell 23% year-on-year in December 2008 to just 3.6 million units, showing the rising impact of the global recession.
Source: Wireless Federation.