Messaging services provider, Acision says that - according to their figures - global SMS traffic over the 2007/2008 New Year period increased by 30 per cent compared to the same period last year. Around the world, phone users sent a total of 43 billion text messages to wish their loved ones a happy New Year - of which more than 23 billion were processed through Acision's systems.
Growth was strong in both mature and emerging markets - in Portugal, SMS traffic almost tripled across the festive period compared to last year and Dutch operator KPN saw its messaging traffic double on New Years Eve.
However the most astounding growth figures came from developing markets, where India's 220 million mobile subscribers sent over a billion text messages - a 300% increase to their day to day traffic levels.
The Philippines retained its title as the text messaging capital of the world - sending a remarkable 1.39 billion text messages from a subscriber base of just 50 million.
Steven van Zanen, Head of Messaging Futures, Acision said: "Messaging represents a significant slice of mobile operator revenues, and events like New Years Eve demonstrate how critical it is for operators to ensure a reliable and speedy service. One of our operator customers' infrastructure operated under peaks of 19,000 messages sent per second without congestion or delay. The New Year figures are eagerly anticipated each year and this year's record traffic levels again do not disappoint."
Source: Cellular News.