India’s leading telecom operator, Bharti Airtel, has entered into a partnership with Axis Bank, enabling customers to carry out basic transactions such as transfer money as well as deposit and withdraw cash via Airtel Money.
As per reports, Bharti Airtel chief executive, India and South Asia, Sanjay Kapoor said that following the recent pan-India launch of Airtel money, they are today excited to collaborate with Axis Bank to further strengthen their m-commerce proposition for customers.
He added that the services will first be offered in Delhi and Mumbai on the sending side, and Bihar and East Uttar Pradesh on the receiving side. Thereafter, these services may be extended to other remittance corridors in the country.
Kapoor also said that according to estimates, nearly 43 per cent of the country’s population does not have bank accounts-the ‘Airtel money Super Account powered by Axis Bank’ acts as a no-frills bank account that comes with remittance capabilities.
Axis Bank MD and CEO Shikha Sharma said that their alliance with Airtel will help the bank to reach out to excluded segments of their population, both in rural and urban centres, with reasonably priced banking and financial services.
Source: Wireless Federation.