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 Thursday, July 15, 2010

New consumer research published by YouGov and Acision again reinforces the Quality of Service (QoS) challenges operators are facing with their mobile broadband services today. ­The research, which questioned UK consumers about their mobile broadband experience found that, despite the rising popularity of mobile broadband, 84% had experienced Quality of Service issues. Slow speeds are amongst the most encountered problem (67%), poor network coverage (49%), inability to get connected (45%) and connection loss (40%).

Steven van Zanen, senior vice president marketing, mobile broadband, at Acision, said: "When reviewing the research, we identified three key areas where operators can deploy capabilities to raise QoS levels. The first one is defining fairness. When asked about the contentious issue of fair usage policies, 56% of research respondents were not aware if their operator had a fair usage policy in place and 71% were unaware that in many networks, 5% of users generate over 80 per cent of broadband traffic, causing slow download speeds and connection problems for all users. However, once aware of the issues surrounding the fair distribution of bandwidth, consumers responded positively to the option of allowing sophisticated fairness policies if this helped to improve the overall service."

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Source:Cellular News