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 Monday, 15 September 2008

3G Now Almost Four-Fifths of Japan's Subscriber Base

Softbank’s run of market-leading performances for monthly net additions has reached an astounding 16 months, with August the fourth month in a row in which it was the only operator to record a six-figure gain. It did not quite match the level of dominance achieved in June and July, when it took more than half of the total net additions in the market, but the August share of 42.2% was nonetheless impressive. In real terms, Softbank’s monthly gain was 163.6k, which took its total subscriber base to 19.49m.

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Japan has the highest percentage of 3G users anywhere in the world, and at the end of August almost four-fifths of the total customer base had either W- CDMA or CDMA2000 1x EV-DO handsets. On an annual basis, the 3G base grew by 25.6% to just below 83.40m, which represents 79.9% of the total. DoCoMo dominates the 3G sector with 55.1% market share at the end of August, while KDDI has 24.8% and Softbank 19.1%.

Although eMobile operates solely on the W-CDMA standard, its share of the 3G market remains below 1%, with just 0.9% 15 months after its launch.

Source: Cellular News.