Every week, hackers are creating 57,000 new Web addresses which they position and index on leading search engines in the hope that unwary users will click them by mistake. Those who do, will see their computers infected or any data they enter on these pages fall into the hands of criminals. To do this, they use an average of 375 company brands and names of private institutions from all over the world, all of them instantly recognizable.
eBay, Western Union and Visa top the rankings of the most frequently used keywords; followed by Amazon, Bank of America, Paypal and the US revenue service. This way, when users search for these names, a link to the malicious website will appear among the first results returned. When they visit these sites, one of two things will happen: either malware will be downloaded onto the user’s computer, with or without their knowledge, or the website spoofs the appearance of a genuine page, a bank say, and users will unwittingly enter their details which will fall into the hands of criminals.
(Source: Panda Security)