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 Monday, 19 May 2008

On an article published Wednesday, 14 May 2008, on the Guardian, Will Ashley-Cantello writes about how the youth are both fully aware of the need to reduce environmental impacts and equipped to making this change happen. Ashley-Cantello points out that the second generation internet has fast become the most powerful tool the environment movement has. "Around 96% of Americans between 11 and 18 are members of an online social network. So when you consider that protecting the environment is a passion of many young people, the potential power of influence of Web 2.0 for the green movement is phenomenal." According to the Forum for the Future, 78% of university applicants in 2007 believed that "lifestyles need to change across the board, or in many areas, for human civilisation to survive the next 100 years". It is, therefore, imperative that our young citizens are given a fair hearing on the decisions that current leaders are making - and online social networking can help achieve this.

A new social networking site,, was set up exclusively to join together young people who share a passion for protecting our natural environment. As a moderated site, it aims to be an enabler for young people aged 11 to 18 to act on their environmental concerns. The site has already attracted hundreds of young people since launching last August. It is set to expand rapidly after establishing a new partnership with the British Standards Institute, which is using the site to promote a Sustainable Students competition, involving about 20,000 schools.

Read the full article here.