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 Monday, January 29, 2007

Under the umbrella of the Millennium Development Goal to reduce poverty and the plan of action of the World Summit on the Information Society, the International Telecommunication Union (ITU) and the International Trade Centre (ITC - UNCTAD/WTO) combined their respective strengths in order to raise awareness on the potential of using mobile phones for business applications in developing countries.

ITC and ITU, based on a request from Burkina Faso, conducted a m-business potential assessment in this country. The study revealed the need of small and medium enterprises in exportation to obtain real-time market information.

For more information on the so-called "Trade at hand" initiative, click here.