Splogs are blogs where the articles are fake and only created for spamming purposes. According to Technorati in its State of the Blogosphere the number of blogs created these past months has diminished largely because "splogs" are now easier to detect. Blog search engines detect and delete most of the "splogs", but according to Technorati, 4% of the "splogs" still manage to get through the filters in place.
Despite "splogs", the blogopsphere continues to grow. At the end of October 2006, 57 million blogs existed, 3 million more than in June 2006, and 55% were considered active (updated at least once in the last 3 months.).
To read the full l'Expansion magazine article in French, click here.