At an early December meeting of ITU-T's Study Group 2, agreement on the allocation of a high-revenue international short message service (SMS) number to two international organisations for the purpose of fundraising was made. An official announcement in ITU-T's Operational Bulletin will be made following the decision of the Director of the Telecommunication Standardization Bureau.
The number +979 0767 was granted following a request from the United Nations International Children Emergency Fund (UNICEF) and the International Federation of the Red Cross and Red Crescent Societies (IFRC). It will allow the two organizations to launch relief campaigns across national boundaries, and will encourage regular donations by introducing a recognisable and non-changing number. The 767 portion of the number spells out SOS.
Texting emerged as a popular way to contribute to relief efforts during fundraising for the earthquake in Bam , Iran , 2003 and the 2004 Asian tsunami. [via the ITU-T Newslog]