International Telecommunication Union   ITU
 
 
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 Tuesday, September 08, 2009

Web sites that collect information about visitors in order to target advertising on their own pages would be required to prominently disclose what information they gather. Web sites that share user information with outside advertising networks, which place ads on sites all over the Internet, would be required to obtain user approval before collecting data. Web sites that deal with sensitive personal information, such as medical and financial data, sexual orientation, Social Security numbers and other ID numbers, would be subject to the opt-in rule.

Rep. Rick Boucher, chairman of the House Energy and Commerce Subcommittee on Communications, Technology and the Internet, hopes to put in a bill governing Internet advertising.

 

(Source: AP)

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AP