New Architect Magazine has a pessimistic editorial view on ENUM. "Of course, no matter what the preferences, marketers are bound to abuse the directory just as they have the phone book, the Whois database, and any other public list of contact information." This echoes similar comments made by INTUG on ENUM: "The success of ENUM... will rely on millions of individuals being willing and enthusiastic about entering their details and maintaining their accuracy. Central to this will be confidence in the security and privacy of the records. If, as might happen, they are the subject of identity theft, of yet more junk mail or are the basis for slamming, then the systems will quickly be brought into disrepute and fail."