The Filipino telecoms watchdog, the National Telecommunications Commission (NTC), says it will revoke the mobile licence of any operator found guilty of breaking its guidelines on unsolicited broadcast messaging via SMS. The amended rules and regulations also require content providers – alleged to have sent out spam promos to subscribers – to register with the NTC.
This will serve as the basis of an application with the Department of Trade and Industry that grants permits to allow companies to advertise promos. Mobile phone operators and content providers risk being blacklisted if found guilty of violating the agency’s rules.
More information can be found here.
The Draft Amendement to the Rules and Regulations on Broadcast Messaging Service is available here.