The Moving Picture Experts Group (MPEG) development of the MPEG-4 standard is widely seen as important to the availability of an open, cross-platform, interactive multimedia standard. For example, MPEG-4 functionality is being built into 3G mobile phones. For a detailed overview of MPEG-4, see here. The MPEG-4 Industry Forum (M4IF), who promote adoption of MPEG-4, held a workshop and exhibition last week in California. The keynote address, given by Rob Koenen, President of M4IF, provides an overview of the state of play of MPEG-4, including the thorny issue of licensing. The ITU Telecommunication Standardization Sector (ITU-T) and ISO/IEC recently announced that they had formed a joint video team (JVT) to produce a next generation video coding standard, which will become part of the MPEG-4 standard.