With over 3.4 million users of the internet in Kenya, research indicates that the importance of the internet outstrips those of several key developed countries. Even so, the latent demand for local content is underlined by the fact that surveys show that lack of local content is the main reason many Kenyans shy away from accessing the internet. On the launch of the grant facility, the CEO, Kenya ICT Board Paul Kukubo, commented, “We are pleased that we are launching this grant at a time that the ICT industry is growing and access to the internet all over the country has vastly improved.
The future for content industry is bright. Talent, creativity and skills are key drivers of competitiveness in the content sector and we expect that this grant will enable Kenyans everywhere to develop world class locally relevant content and get this industry to rapidly match the lucrative opportunities for talented content developers in developed nations.”