ITU Opens Up World for Interactive TV Providers. The International Telecommunication Union announces the approval of a new standard that allows content providers to roll out value-added interactive TV (iTV) services to any network without modification. The standard (Recommendation ITU-T J.202) defines the interfaces that designers use to produce content (Application Programming Interfaces ó API) and gives guidelines for their use. It has the backing of the broadcast industry as well as key manufacturers of TV equipment and set-top boxes. ITU-T J.202 consolidates the work of other standards makers illustrating ITU-Tís position as the pre-eminent body for coordination of Information Communication Technology (ICT) standards. J.202 was standardized in ITU-T Study Group 9. The standard consolidates efforts from the Digital Video Broadcasting (DVB), Association of Radio Industries and Businesses (ARIB), Advanced Television Systems Committee (ATSC), and Open Cable Applications Platform (OCAP).