Google said Thursday that it expects to introduce more stringent copyright protection policies to prevent questionable web sites from participating in Google's services. The goal is to protect content creators from having their intellectual property exploited, the company said. At YouTube, Google already offers Content ID -- a set of audio and video matching tools that give content providers controls to manage their content if someone uploads it.
Participating rights holders provide reference files for comparing with the content on YouTube, and when matches are found the rights holder is given the opportunity to block, track or earn money from creations. "We're seeing media companies make the most of this revenue opportunity," noted YouTube Product Manager David King in a blog. "In the last quarter alone, claims to make money from videos increased 200 percent."
(Source: Newsfactor Network)