3 Italia has launched Walk TV, the first digital TV mobile broadcast using DVB-H technology in Europe. Programming will initially consist of channels from state broadcaster RAI, Mediaset and News Corp unit Sky Italia. And in June, the TV services will expand to include 3 Italia's own La3-branded channels, and World Cup soccer action, for which 3 Italia has bought the DVB-H Italian territory rights.
The 3 Italia DVB-H service reaches 65% of Italy's population and customers will need specific handsets to access the content.
More information can be found here.