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Last Updated: 20.07.2013
RadioAsia Conference 2013: Radio and Social Media: Where to Next  

The RadioAsia Conference brings together leading radio media practitioners, communication specialists, policy makers, and academics from across the Asia-Pacific and beyond. Eminent speakers, specializing in various aspects of radio and communications, use this platform to share their perspectives.

RadioAsia is the only international radio programming event of its kind in the region. Over the years, this annual gathering of industry players has attracted a great deal of attention from radio broadcasters and other players in the radio industry across the world.

The RadioAsia2013 Conference is being held in Hanoi from 29-31 July 2013. The conference will address current pressing issues facing the resurgent radio broadcasting industry in Vietnam and in the rest of the region. This conference is designed to bring value to all radio broadcasters and to others who are part of this industry.

Social media have virtually gone viral. Every event that carries a message is reflected on the social media networks, providing immediacy in engaging huge crowds of networked participants. The social media networks have become highly efficient platforms for conveying content, something that was totally in the domain of the broadcasters for almost a century. Social media present the new revolution in communications, changing the way people talk to each other and changing the media landscape.

The Internet and mobile based social networks enable people to share experiences and information as well as give them access. Use of multiple devices and even screens on radios provides easy access to lifestyle information that makes people’s life richer.

 Young people need the opportunity to tell their own stories and to learn from the stories of others. Radio professionals fear that the young are moving away from traditional radio to new media. It is important for “old” radio and “new” radio to be on popular platforms and devices.

To move into the new era, broadcasters have to use websites and Internet delivery to complement mainstay services. Connected-radio represents the success in harmonization of radio broadcasting and Internet, providing information that enriches sports and other content. Radio broadcasters have to learn to make effective use of the new opportunities that are now available through media while creating better content for the “old” radio.

Is radio ready for a great future - with an unbroken vitality and passion in the digital age?


- Radio Workshops -
Monday, 29 July 2013

Workshop 1
Social media, mobile reporting and radio programming: New techniques for 'heritage'media
  Social media platforms are adding a huge new dimension to ‘traditional’ radio broadcasting. A global, rather than local, listening audience is now available for broadcasters to tap. How does radio reach and involve this, and other, new on-line markets? This workshop focuses on ideas and skills to help them adapt to these changes and apply the leverage of social media to day to day radio broadcasting.

Facilitator: Steve Ahern, Managing Director, Ahern Media & Training, Australia
Workshop 2
Radio and emergency situations: Broadcaster's vital role
  In times of natural disasters, citizens tune to the radio for information and advice. From the first emergency warnings through to post-disaster rehabilitation, radio has a role to play. Disaster management involves four phases: mitigation, preparation, response and recovery. Radio communication is typically most useful in the response and recovery phases. How is radio proving its worth in pre-warning citizens and then helping them to cope and survive? This was well demonstrated in the great Japan earthquake emergency of 2011. The workshop will address these subjects, also looking at campaigns to educate the public on coping with the natural disasters.

Moderator: Assoc.Prof Rachel Khan, Publications and Research Manager, AMIC

Nobutaka Tanaka, Senior Media Researcher, Nippon Hoso Kyokai, Japan

Louie Tabing, Radio DZMM, Manila

Monday, 29 July 2013 (Day 1)

14:00-15:00 Opening Ceremony

Cultural Programme

Welcome-Progress of Radio in Viet Nam:

Nguyen Dang Tien, President, The Voice of Vietnam

Welcome Address: Dr. Javad Mottaghi, Secretary-General

Distinguished Address: His Excellency, Deputy Prime Minister of Vietnam

Vote of Thanks: Prof. Martin Hadlow, Secretary-General, AMIC
15:00-15:30 Coffee Break
15:30-15:55 Industry Session
Chair: Assoc.Prof Martin Hadlow

Radio and ICTs:
Dr Eun-Ju Kim, Regional Director, ITU Regional Office for Asia and the Pacific

Industry Keynote: Ms Joan Warner, Chief Executive Officer, Commercial Radio Australia and Vice-Chair World DMB Forum
Session 1
Radio on the move: A new era dawns
Radio audiences are now turning to mobile devices to access radio when they want it and where they want it. The new generation is an important and significant segment of the audience, the one that uses Smart devices and mobile phones for radio consumption. This new ‘radio-on-the-move’ trend is a great opportunity for broadcasters to engage an important and significant segment of listeners (and “viewers” too).

Chair: Mark Neely, Director, AMCS, Consultant GfK MMI, Australia
  • Radio on the Move at BBC
    Simon Kendall, Head of Business Development - BBC World Service

  • Strategy of International Radio Broadcasting in Mobile Age with Mobile Applications
    Seiichi Kuriki, Senior Producer, Multi-Lingual Media Division, Nippon Hoso Kiyokai, Japan
  • Killer Apps for Radio
    Ms Joan Warner, CEO, CRA, Australia
  • A New Dimension of Radio
    Ms Angie Man, Multimedia Editor, Radio 3, Radio Television Hong Kong
  • Interacting with the 'Connected' Audience
    Loh Ben Jern, MPRN Digital Technologist, Media Prima, Malaysia



Tuesday, 30 July 2013 (Day 2)

Session 2
Storytelling and the on-air imagination
Radio is a personal medium, often called the ‘theatre of the mind’ because it takes the listener to a new realm, creating beautiful imagery of people and events. Radio storytelling is a great skill and a consummate art. How to tell the story in an engaging way? How to use the special qualities of sound alone? Will listening on mobile phones and tablets create a new dimension to storytelling because, now, images can also be transmitted, along with sound, to mobile devices?

Chair: Indu Shekhar Sinha, Head Business Development-Asia Pacific, BBC
  • Folklore in Vietnamese Radio
    Ms Dang Thi Hue, Deputy Director, Ethnic Language Broadcasting Channel, Voice of Vietnam
  • Reaching the Young
    Tim Littlechild, Presenter, Radio Television Hong Kong
  • Nurturing Imagination through Sound
    Shunji Kudo, Senior Program Director, Radio Programme Centre, NHK, Japan
  • Radio: The Private Realm ”Cute Producer - Creative Listener”
    Yaseer GARRANA, Head of Radio, Arab States Broadcasting Union, Tunis
  • Self-Renewal-Initiatives in the digital space to engage the youth
    Moses Lye, MediaCorp Radio, Singapore

Session 3
Radio's role in connecting through ICTs, Perspective on Regulations
Radio has been one of the earliest contributors to information and communication technology (ICTs). It is a powerful platform for public opinion and social and developmental communication. The role of radio for empowerment of marginalised groups through ICTs cannot be over emphasised. How can radio carry out this responsibility in spreading the message of ICTs particularly in the weaker groups in the society?

Chair: Dr Eun-Ju Kim, Regional Director, ITU Regional Office for Asia and the Pacific
  • Digital Radio, a case study on Thailand
    Col. Kritsada Terdpong, Member of Sub-committee, National Broadcasting and Telecommunications Commission, Thailand
  • Trends in Radio and Spectrum Allocations for Radio Broadcasting
    Doan Quang Hoan, Director General, Authority of Radio Frequency Management, Vietnam
  • Radio Contributes to Society in Connecting through ICTs
    Mr. Hong Soon Young, Senior Radio Producer, KBS, Korea R.O.
  • TBC
    Mrs Woro Indah Widiastuty, Director, Special Communication, Public Broadcasting and Universal Service Obligation, Ministry of Communication and Information Technology, Indonesia
Session 4
Panel Discussion: Focus on key areas for radio in the new era
New strategies are needed for content creation, marketing, advertising and channel choice if radio is to build its future base in the new era. Studies indicate that younger audiences seek entertainment and music, while more mature listeners often enjoy news, information and the companionship which radio can offer. Do planners and content makers have to return to the base-line and re-develop their offerings? If so, what four key areas should be the focus? And do small local stations and larger national networks have different, or similar, perspectives?

Moderator: Ms Joan Warner, CRA, Australia

  • Mark Collier, Director Radio Division, Australian Film Television & Radio School, Australia
  • Ms Lanni Smith, Director Development Asia Pacific, RFI
  • Simon Kendall, BBC World Service
  • Jason Malaure, Chief Technology Officer, All In Media, Sydney
  • Anurag Batra, Chairman & Editor-in-Chief, exchange4media group, New Delhi
  • Jeff Cohen, Director of Development, WRN Broadcast
Session 5
Community radio and social change: A voice for the voiceless?
Community radio broadcasting has enjoyed an exponential expansion worldwide. In Asia, new regulations and laws have enabled community stations to develop in many countries. Locally owned, non-profit, community participation radio provides a great platform for citizens to express themselves and to play a vital role in their own development. What are the experiences of local radio stations following the introduction of mobile media, such as phones and tablets? Can community radio harness the new technological tools and social media systems for the betterment of the dispossessed?

Chair: Assoc Prof Martin Hadlow, AMIC
  • A Medium whose time has Come: Community Radio experiences from Mongolia, India and the Philippines
    Louie Tabing, Foundation Co-ordinator, TAMBULI Community Radio Project, the Philippines
  • Planéte Radio- Developing small Radios in outlying areas around the Globe
    Ms Lanni Smith, RFI
  • Taxi driver radio and the politics of Thai community radio
    Asst Prof Bradley Freeman, Nanyang Technological University, Singapore

Wednesday, 31 July 2013 (Day 3)

Session 6
Broadcast Media and the Citizen Journalist
News is everywhere and listeners are taking on the role of citizen journalists by texting, Tweeting and uploading photographs to broadcasting organisations, newspapers and social media sites such as Facebook and YouTube. More and more radio broadcasters are relying on these new content sources. But how adequate are they in terms of facts, rather than simply personal comment and opinion?

Chair: James Ross, CEO, Lightning International, Hong Kong
  • Credibility and the Citizen Radio Journalist
    Asst.Prof Melba Estonillo, University of the Philippines
  • TBA
    Martin Corben,
  • Increasing Interactivity through Social Media
    Assoc Prof Rachel Khan, Publications and Research Manager, AMIC
  • Citizen Journalism and Radio: Lessons from the Field
    Asst Prof Bradley Freeman, Nanyang Technological University, Singapore
Session 7
Selling the message: Radio advertising and audience measurement
Radio advertising is a powerful tool. While advertisers are attracted to radio because of its immediacy, extensive reach and relatively low-cost, like all media, radio faces challenges from an ever-expanding plethora of media options. Competition is fierce, especially on-line, and audience ratings and ‘share’ are more critical than ever. Linking radio broadcasts to on-line advertising increases reach and builds a broader audience. Is radio alone enough to convince an advertiser, no matter the audience figures, or are the Internet and social media both additional ‘must buy’ media for advertisers? Audience measurement remains a critical factor.

Chair: Nik Martin, AsiaRadio Today
  • Taking Radio Business to a New Level with Mobile Phones
    Jason Malaure, All In Media, Australia
  • New Approaches to Radio Audience Measurement – What Advertisers Want
    Ms Joan Warner, CRA and Mark Neely, GfK MMI, Australia
  • Radio -It's not Just about the Music!
    James Ross, CEO, Lightning International, Hong Kong
  • Know Thy Audience-How Listener Engagement Wins Agencies
    Andrew Crothers, Managing Director, RADIOactive, Singapore

Session 8
Case Studies: Walking the Talk - Successful case studies in Talk Radio
Talk Radio and ‘all talk’ formats have hugely impacted on promoting the public knowledge base on a range of issues, from politics to education, social activities to international events. In some cases, ‘shock jocks’ have stepped beyond boundaries and have polarised listening communities. In public service broadcasting organisations, talkback hosts are expected to adhere to rules of neutrality and fairness. What does it take to get to the top in talk radio? The experts tell us how to ‘walk the walk and talk the talk’.

Chair: Steve Ahern, Managing Director, Ahern Media & Training, Australia
  • Success Story from Vietnam
    Ms Pham Hong Nhung, Head of Programing, News and Current Affairs Channel, Voice of Vietnam
  • Engage or Perish - Talk Radio's Future
    Mark Collier, Director Radio Division, Australian Film Television & Radio School, Australia
  • Radio Broadcasts With Social Media Impact:

Session 9
Digital Convergence: Technology empoweres radio
Much has been said about digital technologies and their impact on radio broadcasting and more is still to be told as the technological advance continues. Convergence in the technology sphere has facilitated the emergence of a 7 multimedia facet to radio, such as enabling video and still images to be portrayed on radio sets. Multi-channel surround sound and Internet linked or hybrid’ radio are the other developments. Technological convergence is having a huge impact on the way radio is consumed. What are the new hi-tech tools? And what of radio content in such a converged media world?

Chair: Colonel Dr. Natee Sukonrat, Chairman of National Broadcasting Commission, NBTC, Thailand
  • Hybrid Devices make Radio Multidimensional
    Dr Les Sabel, WorldDMB Hybrid Task Force and Ms Verena Schmitz, Media Broadcast, Germany
  • DRM Radio – Integral Part of the National Convergence Strategy
    Sharad Sadhu, Media Specialist
  • Delivering Radio Content to Media Enabled Devices
    David Baden, Chief Technology Officer, Radio Free Asia

  Closing Remarks
Prof. Martin Hadlow, AMIC
Dates: 29-31 July 2013

Locations: Melia Hotel Hanoi

Organised by: ABU, AMIC, VOV

For registration, hotel booking, and more information, please visit:
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RadioAsia Conference 2013